USING VIDEO TO MARKET BOOKS ON TWITTER

 

Twitter analytics show that tweets including images, graphic image files (GIFs) or video tend to receive more interactions than tweets without. In fact, those with embedded video sequences see 10% more engagement and are six times more likely to be retweeted.

With that in mind, we've launched a short (32 sec.) video teaser for THE LONG ROAD INTO DARKNESS, the Tom Faust crime novel released last year, for inclusion in our regular Twitter promotional tweets.

Credits for the teaser are as follows, in order of appearance:

• video: Yaroslav Shuraev (Pexels); Ingo Joseph (Pexels);
• photography: Michael J. McCann (church); Burlingham (Thinkstock; knife);
• music: Alan Piljak "Empty Days" (FMA).

For those of you who like trivia, I photographed the church in Front of Yonge Township while researching SORROW LAKE, and it was the basis for Tom's church in THE LONG ROAD.

Here's the teaser, for anyone who doesn't have a Twitter account or is curious to see it right now. (You can follow me on Twitter at @MichaelJMcCann1.) Hope you find this interesting!