Monday, 16 April 2018


Some time ago I created an Instagram account to explore its possibilities but never actually got around to using it. A few days ago, I decided it was time to flip the switch on this powerful social medium and see what I could do with it.

Instagram currently has more than 800 million users, with more than 500 million using it every day.* While Facebook still has over a billion daily users, despite its troubles, Instagram is obviously a medium on the rise.

How do Instagram's users profile out, compared to the guy pictured above? Last year, 59% were 18 to 29 years old. (Snapchat's key demographic, on the other hand, falls into the 12- to 17-year-old range.)** As well, a majority of Instagram users are female.

Admittedly, my primary interest in using Instagram is to promote my books. Given these numbers, it seems like it might not be a perfect fit. Females under the age of 29 tend not to be avid readers of crime fiction.

However, we must remember that Instagram's growing like a weed, particularly among older users (ahem), and that females in general are consistently the largest audience for crime fiction. So, the numbers need not daunt.

Here's the thing, though. Instagram is an image- and video-driven medium. No long posts (like this one), for example. How to draw attention to my work, then, in a visually creative way?

Instagram strikes me as an effective medium to promote the author, above and beyond the books. As I add to my posts, expect to see photos and short videos related to the office in which I write, the little island on the Rideau Canal where it's situated, shots of me reading the latest book slated for review in the New York Journal of Books, and pics that relate to what I'm currently writing about in the March and Walker Crime Novel series.

Stuff that will give you a daily glimpse of the author at work, his highs and lows, and the world in which he diligently travails, perfecting his craft (!).

If this sounds even vaguely interesting, follow me on Instagram at michaelj.mccann2149 and let me know what you think!

*Source: Instagram
** Source: Smart Insights

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