USING VIDEO TO MARKET BOOKS ON TWITTER

 

Twitter analytics show that tweets including images, graphic image files (GIFs) or video tend to receive more interactions than tweets without. In fact, those with embedded video sequences see 10% more engagement and are six times more likely to be retweeted.

With that in mind, we've launched a short (32 sec.) video teaser for THE LONG ROAD INTO DARKNESS, the Tom Faust crime novel released last year, for inclusion in our regular Twitter promotional tweets.

Credits for the teaser are as follows, in order of appearance:

• video: Yaroslav Shuraev (Pexels); Ingo Joseph (Pexels);
• photography: Michael J. McCann (church); Burlingham (Thinkstock; knife);
• music: Alan Piljak "Empty Days" (FMA).

For those of you who like trivia, I photographed the church in Front of Yonge Township while researching SORROW LAKE, and it was the basis for Tom's church in THE LONG ROAD.

Here's the teaser, for anyone who doesn't have a Twitter account or is curious to see it right now. (You can follow me on Twitter at @MichaelJMcCann1.) Hope you find this interesting!

Halloween Heads-Up

Now that October is here it's time to plan ahead for your Halloween reading. If you like to curl up with a ghost story on All-Hallows-Even, then The Ghost Man is for you!

The Ghost Man is the story of Simon Guthrie, a reluctant passive medium trying to rebuild his life after personal tragedy. He discovers his new dream home in the country on the Rideau Canal Waterway is haunted by a restless ghost whose family met their own tragedy more than a century and a half ago, and Simon must survive the manipulations of a powerful demonic entity before he can find peace in his own life.

The Ghost Man is available in paperback through Amazon.com at http://www.amazon.com/Ghostman-Michael-J-McCann/dp/189751221X or in Canada at http://www.amazon.ca/Ghostman-Michael-J-McCann/dp/189751221X.

You can also order it through Barnes & Noble at http://www.barnesandnoble.com/w/the-ghostman-michael-j-mccann/1016521469.

For further information, check out my website at http://www.mjmccann.com.

End infomercial!